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“AMT has once again partnered with Robert Bradford to bring the Simplified Strategic Planning process to life in an interactive, hands-on learning workshop tailored to the specific needs of our industry.”
Tracy Hirsch, Association for Manufacturing Technology

“Your speech was full of great, useful stuff!”
John Seeger, Precision Metalforming Association

“Robert helped us to raise the management confidence level, achieve better focus, and got the ‘mavericks’ on the same wave length.”
Ed Reuschling, Pangborn Corporation

Robert Bradford - Professional Speaker

Recent articles   |   Contact Information

Strategic Planning Presentation by Robert Bradford

To arrange a discussion with Robert about a possible speaking engagement, please click here to send him an email.

Robert W. Bradford
Center for Simplified Strategic Planning, Inc.
2219 Packard Road, Suite 13
Ann Arbor, MI 48104
Phone: 734-665-2971
Fax: 734-995-0751

“Robert Bradford quickly grasped the nuances of our industry and brought a fresh perspective to a wide variety of issues” says a board member of the Association for Manufacturing Technology. People who have heard him speak overwhelmingly agree.

Robert Bradford was a whiz-kid manager and consultant in information technology and banking for eight years when he left wall street to build a one-person training business into a multimillion-dollar nationwide organization. Robert has more than 20 years of experience in professional speaking and training for audiences of all sizes. Bradford is CEO of the Center for Simplified Strategic Planning, a firm specializing in strategic management training and consulting since 1981. Robert is also the coauthor of the Simplified Strategic Planning Manual, and the best-selling Simplified Strategic Planning: a No-Nonsense Guide for Busy People Who Want Results Fast!, from Chandler House Press. Sternís Management review says Simplified Strategic Planning is “...a true how-to book that provides exceptional value for those who have to create and implement a strategic plan. Highly recommended”. Robert actively leads strategic planning in dozens of companies in a wide variety of industries with amazing results. His real-world management experience and ivy-league MBA enable Robert to bring real nuts-and-bolts strategic thinking into every speech he makes.

As a nationally acclaimed speaker, Robert blends a unique combination of broad knowledge and humorous insight to produce programs that are lively and practical at the same time. A master trainer, he has spent the last fourteen years converting management theory into real-life application. Most clients engage Robert Bradford again and again to learn from his ever-growing experience in strategy that works today. Robert always stimulates great strategic thinking and leaves the audience with practical, “how-to” steps they can take home to apply their learning. Robert’s programs resonate with business audiences because they are built upon years of real-world strategic decisions.

Robert is a member of the National Speakers Association.

“Your seminar...far exceeded the expectations we had when we first decided to participate.”
Mario Apruzzese, Cabana Foods, Inc.

“Robert Bradford quickly grasped the nuances of our industry and brought a fresh perspective to a wide variety of issues.”
Richard Gilchrist, Wes-Tech

Center for Simplified Strategic Planning Programs Include:

• Dealing with Powerful Customers
• Attracting and Retaining the Best Employees
• Getting Ahead When Your Industry is Down
• Aligning Your Department with the Corporate Strategy
• Aligning Suppliers with Your Strategy
• Strategic Planning
• Losing Customers and Other Wierd Ways to Make More Money
• Three Ways to Improve Your Profit Next Week - And Why You Shouldn’t Do Them

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Articles

A Clear Focused Vision and Strategic Thinking
A Critical Strategic Thinking Skill – Seeking Advice
Accounting and Strategic Objectives
Aligning Departments with Strategy – Part Three
Aligning Departments with Strategy – Part Two
Aligning Employees with Strategy: Building Support for the Strategic Plan – Fifth Step
Aligning Employees with Strategy: Building Support for the Strategic Plan – First and Second Steps
Aligning Employees with Strategy: Building Support for the Strategic Plan – Third and Fourth Steps
Are Your Objectives Really Strategic?
Are your Objectives Really Worth Pursuing? Or are they just “Lead Bricks?”
Automate your strategy if you want to lose
Back to Basics in Strategic Planning
Be the Threat For Your Competition
Beating Competitors with the Winner’s Profile
Big Strategy
Building Customer Preference
Building Support for the Strategic Plan: Aligning Employees with Strategy – Introduction
Can a Strategic Plan be TOO Simple?
Can You Do Good Strategic Planning in One Day?
Can You Turn Your Threats into Opportunities? By Looking at the Glass Half Full You May Find Significant Growth While your Competition Is Spending Time Mitigating the Threat
Changing Threats to Opportunities
Chaos and Strategy
Communicating Your Strategic Plan With Employees – Part Two
Communicating Your Strategic Plan With Employees-Part One
Contingency Planning – How to Prepare for What Happens Next
Contingency Plans – What To Do About Threats
Customers’ Dimensions of Value
Digital Competition – Why It Makes Things More Difficult
Digital vs. Brick and Mortar:  Hybrid Strategies
Dimensions of Competition
Do you think competitive business strategy doesn’t apply to your non-profit? Think again.
Does focus on weaknesses help?
Drowning in Strategic Initiatives? Here is a powerful tool for screening them out.
Evaluating Acquisition Targets – Part 1
Evaluating Acquisition Targets – Part 2
Finding Resistance
Five Ways to Think More Strategically Every Day
Fixing Your Balanced Scorecard  –  Part 1
Fixing Your Balanced Scorecard – Part 2
Fixing Your Balanced Scorecard – Part 3
Flavors of Profit
Gaining Strategic Alignment Between Business Units
Getting Everything Done
Getting Your Team On Board with Your Strategy
Here are the Reasons to Write Your Mission Statement Later
How can I use Simplified Strategic Planning at the Corporate Level?
How Covid-19 Affects Business and Building Value
How Generic Strategies Kill Your Profit
How Many Market Segments Should You Have to be Successful?
How to Anticipate the Future and Boost Your Competitive Advantage

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Robert’s Contact Information:

To arrange a discussion with Robert about a possible speaking engagement, please click here to send him an email. Robert W. Bradford Center for Simplified Strategic Planning, Inc. 2219 Packard Road, Suite 13 Ann Arbor, MI 48104 Phone: 734-665-2971 Fax: 734-995-0751

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© Copyright, Center for Simplified Strategic Planning, Inc., 2011

Some Clients

Northwest Airlines

Michigan State University

Association for Manufacturing Technology

Precision Metalforming Association

Institute of Management Accountants

National Center for Manufacturing Sciences

13i Capital

Strategic Technologies

Dekko Group

“You provided exactly what we were looking for...”
John Waller, Toefco Engineering Inc.